Résumé
WORK EXPERIENCE
CONAGRA BRANDS
February 2023 – Present
CRATE & BARREL
August 2021 – February 2023
- Activate and optimize paid search and shopping advertising campaigns for all lines of business to deliver on key objectives like ROAS, CPC, CPA, sales, and customer acquisition
- Analyze media performance to communicate data-driven recommendations around advertising investment opportunities, account structures, and targeting strategies
- Drive channel growth by testing into new features like Performance Max campaigns, automated bidding strategies, and dynamic search ads
- Manage search and shopping budgets for five brands to pace within the allotted weekly and monthly amounts
- Produce regular and ad hoc reports to provide insights on performance, customer analytics, and competitors
- Partner with cross-functional teams like Social, Display, Creative and SEO to build robust marketing strategies
- Own search creative workflow by writing ad copy, updating ad extensions, and selecting images and videos
Web Courseworks
June 2020 – July 2021
- Developed a new virtual conference product by designing the interface and managing the associated services
- Built five interactive conference websites with HTML and CSS to enhance end-user experiences
- Analyzed web traffic data to optimize conference sponsorship opportunities for participating organizations
- Executed 50+ successful webinars for various clients by providing end-user and back-end support
- Resolved clients’ issues with their learning management systems by communicating effectively in Salesforce and Jira
Kohl's
June 2019 – August 2019
- Analyzed sales, traffic, and digital marketing data to create and optimize promotional marketing strategies
- Conducted competitive research to identify opportunities to drive conversions during major retail events
- Created summarized promotional event reports to help manage the annual marketing markdown budget
- Introduced a plan to implement more price-led promotions to provide additional value and clarity to customers
- Proofed all digital and print creative to ensure content aligned with the promotional call-out hierarchy
- Crafted the winning strategy to reach millennial consumers in the Marketing Shark Tank Competition
Spectrum Brands
May 2018 – May 2019
- Coordinated 20+ consumer trials and moderated several focus groups to gather consumer insights on product features, POP displays, and branding materials
- Developed new product nomenclature and packaging designs to reposition the George Foreman Cooking brand
- Secured hundreds of media placements by sending samples to online and print publications, broadcast networks, and influencers, resulting in over 10.9 billion earned media impressions in one year
- Produced a comprehensive monthly report with media updates, financial data, and POS results
- Assisted the Digital Marketing team by updating the social calendar and drafting copy for organic posts
- Updated internal websites and product sell sheets to support the U.S. launch of the Russell Hobbs brand
OTHER MARKETING EXPERIENCE
UW-Madison Advertising Club
September 2018 – May 2020
- Increased membership by 50% for another organization by implementing impactful communication strategies
- Sharpened advertising knowledge by networking and workshopping with industry professionals
Wisconsin Undergraduate Business Council
September 2016 – May 2020
- Organized fundraisers, speaker events, and professional development workshops for undergraduate students
- Enhanced academic experiences for BBA students by contributing to decisions on course curriculum
- Collected donations for a philanthropy event that raised over $1,000 for the charity Exploit No More
Mu Kappa Tau (MKT)
September 2016 – May 2018
- Coordinated merchandise sales that resulted in nearly $12,000 of gross sales over a six-month period
- Evaluated historical sales data to set profit-maximizing price-points on merchandise
- Designed and promoted new products such as pennants, sweatshirts, and laptop stickers available online at the Official Wisconsin School of Business Store
- Managed the social media calendar to consistently post relevant content for UW marketing students
- Created engaging content with Adobe Creative Suite and wrote copy for posts on Facebook, Twitter, and Instagram
EDUCATION
UNiversity of wisconsin-madison
Wisconsin School of Business
Degree: Bachelor of Business Administration (BBA)
Major: Marketing
Certificate: Digital Media Studies
Proficient in Google Ads, Microsoft Advertising, Google Analytics, Microsoft Excel, HTML, CSS, Salesforce, Jira
Experience with Google Data Studio, Google Merchant Center, Tableau, SQL, BigCommerce, SharePoint, SAP, Adobe Photoshop, Adobe Premiere Pro, DaVinci Resolve
