Black & Decker Projects


oprah's favorite things internal campaign


At Spectrum Brands, our Product Marketing team secured a spot on "Oprah's Favorite Things" in 2018. The following are a few of the creative pieces I made for an internal campaign, to communicate to Spectrum Brands employees all over the world that the Black & Decker Helix Premium Hand Mixer was selected to be featured in "O, the Oprah Magazine" and her website.

The photos of the products themselves were from a photo shoot I assisted with. I helped the Digital Marketing and Creative teams think of and set up for different shots that would showcase the product's innovative design and unique variety of colors.


I intended the copy for these pieces to be informative, and to capture the excitement of our team for having been chosen by Oprah for this major holiday event.